Eden South
President & CEO
Why the Black Market?
The Black Market Collective was founded to reimagine real estate by addressing the gaps the traditional industry often overlooks. Eden recognized that properties don’t fail because of assets—they fail because of misaligned culture, lack of ownership, and systems that don’t serve the people who rely on them. The Collective was built to bridge the divide between institutional standards and local execution, compliance and compassion, profitability and purpose. By putting people at the center, empowering professionals to operate in their strengths, and creating intentional systems, the organization ensures that communities are not just managed, but truly thrive. The Black Market Collective exists to deliver sustainable impact, restore dignity in housing, and create generational value for residents, owners, and neighborhoods alike.
Founder's Vision
Eden’s vision is to reshape the way communities experience housing and opportunity, creating a platform where every property, neighborhood, and resident can thrive. She imagines a world where housing is more than a roof over someone’s head—it is a source of stability, dignity, and empowerment. Residents feel valued, supported, and proud of where they live; owners and investors have confidence in properties that are professionally managed and strategically developed; and neighborhoods grow stronger, more resilient, and interconnected. At the core of this vision is a belief that people do their best work when they are empowered to operate in their strengths, and that sustainable, intentional systems combined with a strong culture are the foundation for lasting impact.